![]() The closest anyone has yet come to competing with it is Amazon’s MP3 service. “(The Zune) might be a terrifically engineered product, but no one believes that Microsoft is capable of that kind of innovation that speaks to the right brain, and Apple has leveraged that famously in its recent ads,” said Anirudh Kulkarni, founder and managing principal of Customer Value Partners, a customer relationship management firm in Fairfax, Virginia.Īpple spends millions of dollars in advertising defending its dominant position in the digital music market. ![]() Apple’s brand is so entrenched in the public consciousness as the arbiter of cool that any challenger faces a far greater task than simply matching its design and execution. But that praise was largely forgotten by the time the Obama “scandal” erupted.Īccording to several experts in consumer psychology and brand strategy, the problem is not one of innovation, but of image. Zunegate occurred just months after Microsoft introduced new music discovery features that garnered rave reviews. And that’s bad news for a music industry that desperately needs new services and partners to expand the digital music marketplace. The fact that not even the potential endorsement of a cultural icon like Obama can remove the tarnish from Microsoft’s Zune speaks volumes about how difficult it is to break through with a viable competitor to Apple’s iPod and iTunes store. The furor grew to the point where an Obama spokesman felt compelled to issue a statement confirming that “the president-elect uses an iPod.” ![]() DENVER (Billboard) - In early December, a bombshell hit the consumer electronics world: Barack Obama was spotted using a Zune.Ī seemingly innocuous Philadelphia City Paper blog post reporting the news sparked a firestorm throughout the online tech community that came to be dubbed “Zunegate.” Message boards lit up with indignation over the fact that the tech-savvy president-elect - who has used an iPhone, iPod and various Macs - would have such an unhip device. ![]()
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